Guide to Reporting, Communicating and Acting
The template below outlines the key information you need to provide within your evaluation report. Note: use this as a guide as your own organisation may already have a reporting template which incorporates your organisation’s own branding.
What to Include
Provide a summary of your evaluation on a page (max 2 pages). Bear in mind some people will only read the Exec Summary so include all key points, findings and recommendations.
Outline the purpose of the evaluation, the evaluation team, and the structure of the report
Provide the national and local context for the service and evaluation (why it is important, case for change, evidence base) including information from your business case and evidence review
Aims and objectives
Clearly set out the aims and objectives of the evaluation and how they were developed / identified
Using the information in your evaluation plan set out the overall approach to the evaluation, specific data collection methods/sources (include who, where, when, how and how many) and approach to data analysis. Note here any limitations of the methods, such as a small or bias sample size.
Present the key results and analysis from the data collection here. You may decide to include some results in an Appendix if you have lots of data.
Present an interpretation of your findings here, bring together different data that work together (triangulation). Include here any limitations of the data and findings and be realistic about your claims to maintain credibility, for example, you are unlikely to be able to show cause and effect.
Relate how the key findings fit with the local and national context, what the key learning is from the evaluation.
Conclusions and Recommendations
Provide evidence based conclusions to make recommendations from the evaluation findings.
Include here your collected data, if appropriate, plus any additional data or information to help the reader understand your evaluation.
Action Planning Template
Once you have reviewed the results of your evaluation (and taken account of limitations of these findings) you can use these to make your recommendations for going forward based on the evidence. Ideally these would be reviewed by and agreed with your project team and tested out with your key stakeholders. The next step is to develop an action plan for implementing these recommendations. Your organisation may already have a standard template for this, or you may like to use the format in the table below.
To maximise the impact of your evaluation make sure you use your findings to inform your decision making, and identify areas for improvement.
Recommendation from the evaluation
Specific action(s) to implement the evaluation
Explanation of why the action will lead to the desired change
Named lead responsible for delivery
Timescale of action(s)
Use your organisations risk matrix. Note any risks or issues associated with this activity.
Dissemination/Communication Planning Template
Working with your organisations communications experts and project team, draw up a dissemination plan for your evaluation to maximise its impact. Consider who your audience is, what the different approaches are to communicating the messages and the different formats these could be communicated in to whom and by when. This will form part of your communications strategy.
Use multiple formats to communicate your findings for the greatest impact and where possible utilise existing forms and channels of communication (engage your communications experts!)
Who do you want to see your evaluation findings, and who else might be interested? e.g. participants in the study or healthcare commissioners
How you are going to reach your audience? e.g. a presentation, email, newsletter
What your message will look like? e.g. A report, an infographic, a slide deck, a leaflet or poster etc.
Lead responsible for delivery
Timescale – are their key meetings or business planning decisions that your evaluation report may influence?
Use your organisations risk matrix
Note any risks or issues associated with this activity as evaluation findings may not be as expected.