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Guide to Aims and Objectives

Setting Aims and Objectives

It is important to get your aims and objectives right at the outset as this will guide your evaluation design. Involving key stakeholders in setting the aims and objectives of the evaluation helps elicit buy-in; promotes cooperation; ensures all interests are accounted for; and that expectations are managed.

The overall aim will be a statement of what the evaluation will do. The objectives are narrower statements of what the evaluation will try to achieve in order to meet the overall aim.  The case study below summarises a real-life process of co-producing evaluation objectives with a stakeholder group conducting a training pilot in partnership with volunteers to increase the skills and knowledge of people with Fibromyalgia.  The group met to discuss what was important for each of them and considered how the objectives linked together. Note how some of the objectives meet the needs of more than one stakeholder.